Focus Areas
Revenue Operations & GTM Strategy Sales Leadership & Team Development AI-Enabled Sales Execution & Forecasting
Emil Reister is the Co-Founder of Layer Sales, a growth advisory firm that helps private-equity-backed and founder-led companies scale through the four core revenue drivers: People, Process, Pacing, with Accountability. With nearly two decades of experience leading revenue operations and GTM strategy across SaaS, media, construction, and service industries, Emil is known for transforming underperforming teams into accountable, high-performing sales organizations. His work has doubled opportunity creation, reduced churn, and delivered consistent revenue growth across multiple portfolio companies and founder-led businesses. Certified in Agentic and Generative AI from Vanderbilt University, Emil believes AI-enabled tools, if used correctly, can modernize sales execution, forecasting, and performance management. He is recognized for bringing clarity, discipline, and measurable results to every client engagement - building sales systems that sustain growth long after his involvement.
Testimonials
"Emil is a true turnaround operator. He has an unmatched ability to diagnose what's broken, build a plan, and get teams aligned around execution. He rebuilds sales organizations into accountable, high-performing units that keep producing long after he's moved on."
"I've worked with Emil for over a decade, and few leaders blend strategy and hands-on coaching the way he does. He creates structure, accountability, and confidence - turning average teams into consistent top performers."
"Emil didn't just advise -- he rolled up his sleeves and helped start a sales revolution. His data-driven systems and practical coaching took our 30-year-old media business to another level."
"What makes Emil different is that he operates like a partner, not a consultant. He combines data, process, and real-world sales leadership to create systems that outlast the engagement."